Web Analytics... Do you know what you are looking at?
According to the Web Analytics Association, the definition of 'web analytics' is the following: The measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage. While the lion-share of this definition is fairly straight forward, it’s the 'understanding' part that is the difference between just having a Web site, and having a Web site surpass your marketing goals.
Join SEMpdx on Tuesday, November 11, 2008 for an engaging Hot Seat centered on the topic ‘Web Analytics... Do You Know What You Are Looking At?’ You'll learn the most current fundamentals and best practices for understanding how an effective Web Analytics strategy can benefit your online marketing performance.
In addition, our esteemed panel Web Analytics experts, featuring Eric Peterson, author of Web Analytics Demystified, and Ian Lurie, president and CEO of Portent Interactive, will also answer any questions you may have pertaining to how to improve you site's performance through an 'understanding' of Web Analytics.
Join us Tuesday, November 11th, 2008, at Hotel DeLuxe for an eventful evening of social networking, search marketing education and dinner.
What You Will Receive:
- Real-world advice from a panel of search engine marketing experts.
- Detailed examples of how to get your Web site prominently ranked within the search engines.
- Tips on Web site analytics, keyword research, copywriting, link building and search engine friendly Web design.
Moderator:
Panelists:
Hot Seat Sites:
- Three (3) site reviews available!
Location:
Location: Hotel deLuxe
Address: 729 SW 15th Avenue, Portland, Oregon 97205
Schedule:
Networking: 5:30pm
Hot Seat: 6:00pm - 8:00pm
Cost:
- Early Bird Member (Expires - 11/3/2008): $35.00
- Early Bird Non-Member (Expires - 11/3/2008): $40.00
- Member: $45.00
- Non-Member): $50.00